If your school leadership is interested in building a larger and stronger community around your school, there are many online tools that can help.

Facebook
Facebook is the largest social network in the world with over 300 million active users and growing. Students have widely adopted Facebook as a tool to communicate with their friends, while the 35 and over age group is the fastest growing group on Facebook. A Facebook group for your school can be a place where students and parents can go to connect with other members of the community. Facebook groups also have a discussion board where members of the community can discuss topics.

Tandem
Tandem for Schools is an online school calendar that displays all the school’s events in one place. Parents and students can go to the real time online calendar to find out what events are going on, which increases participation. For instance, if parents know when and where PTSA meetings are being held, it is much easier to plan on attending. It also helps students find out about clubs that are meeting so they can participate in the extracurricular events they are interested in. When parents and students are more involved in school activities, it strengthens the school community.

Blogs
Blogs, which originated as online journals, have become powerful communication tools which can also be used by schools to build community. For instance teachers typically have a distant relationship with parents. They may talk a couple times a year at a parent-student conference. However, this is an important relationship that can be developed through online social tools like a blog. A teacher can post on their blog to explain what concepts they are studying, what students should be working on, and how parents can help. Parents can post comments on the blog posts, to provide feedback or discuss topics.

Twitter
Twitter, like many of the other tools, is a one to many communication tool. A principal can send a Tweet that will be read by parents, teachers, and students. It can also build community because of the retweet feature. Say you are following the principal who retweets (RT) a message by the PTSA (parent teacher student association) that they need volunteers. Followers of the principal can now follow the PTSA’s tweets and a new connection is created in the community. Twitter is most useful via SMS on your cellphone, where you can follow what people are talking about in your community and join the conversation, even if you are away from your computer.